You add the pages where your name turns up: trade titles, local outlets, newsrooms, regulator notices. ChangeTower checks each one on the schedule you set, as often as every 5 minutes, reads the words the page serves, and emails you when a change contains your brand, product or executive names.

No. ChangeTower does not search the web for mentions and does not find publications nobody added. It watches the pages you added, and only those, so an article on a title you have not named will not reach you.

The honest adjacent thing: on a page you have added, keyword monitoring tells you when a specific string appears. Name your company, your products and your executives, and a check that finds one of them in a change becomes an alert. That is a page you chose, not a discovery.

Those tools search the web and tell you when a new mention appears, which is a job ChangeTower does not do at all. ChangeTower watches pages you chose and reports what changed on them, so the two answer different questions.

The part a mention alert structurally cannot do: it fires once, when the article appears. If the paragraph naming you is rewritten two days later, a quote is cut, or the mention is removed, nothing re-fires. The next check sees all three, and the wording before the edit is in the previous snapshot.

You set it per monitor, as often as every 5 minutes. Most teams put the two or three titles that break their sector's stories on the fastest schedule and check the rest daily. Every check stores a dated snapshot, whether the page changed or not.

The other side, plainly: something published and taken down between two checks passes unseen, because there was nothing different to find when the monitor looked.

Yes, and on a busy news page that is the setting that makes it usable. Give the monitor the words that matter: the company name, product names, executive names, common misspellings. Changes that contain none of them are still recorded in the snapshot, without alerting anybody.

Pair it with selective monitoring so the monitor reads the article list rather than the sponsor slot and the most-read rail beside it.

Yes, and it is the part most other approaches miss. A page that loses the line naming you, or carries a paragraph rewritten after publication, is a change like any other.

Nothing announces either. No feed re-fires when a story is amended, and a removed mention leaves no trace on the page. The snapshot taken before it went still holds what it said.

Usually, yes. Record the steps that run before each check, and the monitor reaches the same view you would, on your own account. Credentials are stored securely and used only to reach that page.

One limit, plainly: the monitor reaches exactly what your own account reaches. A title you do not subscribe to is not something it gets into.

Email, Slack or Microsoft Teams. Alerts route by folder, so each brand, market or client reaches the person who follows it. Agencies usually run one folder per client and give each folder its own destination.

Not if the rules name your brand rather than the page. A trade title's topic page changes many times a day, and the number of those changes containing your product name is small.

Start with names only, then add terms once you have seen what a week actually looks like. Everything that does not match is classified and archived without an alert, so the record stays complete either way.

The rendered page and the HTML behind it, stored on every check whether the page changed or not, each with a precise timestamp. That is how you can say a roundup named you at 07:40 on the 14th and show the page as it stood. Retention is set per account.

Only what is still on the page when the first check runs. Snapshots start the moment you add a monitor: no back catalogue, no way into a title's past, and nothing that was taken down before you arrived.

The record builds fast. A page checked every 5 minutes has nearly three thousand snapshots inside a fortnight. Add the titles that matter before the story you care about, which is the only genuinely annoying thing about it.

No. The AI summarizes what changed in plain language and classifies it against your rule. It has no opinion about whether coverage is good or bad for you, does not estimate an audience, and produces no scores.

That is deliberate. A number saying "sentiment: 62" about a paragraph naming your product is not information. The paragraph, the time it appeared and the title that ran it are. Teams who need those numbers run a media monitoring service alongside this.

One monitor covers one page, and you can watch as many as your plan allows: the four titles that cover your sector, the regulator pages that name companies, your partners' newsrooms and the local paper for every site you run.

Folders keep each brand, market or client separate and route alerts to whoever follows it, and bulk setup adds a list of pages in a single pass. The daily summary makes the rest liveable: anything that met your criteria has already interrupted you, everything else waits in one email in the morning.

Mostly you already know them: the four or five titles that cover your sector, the regulator and industry-body pages that name companies, and the newsrooms of the partners who announce things about you.

For the rest, the browser extension turns a page into a monitor from the tab you are already looking at, which is how the list actually gets built: the third time somebody forwards you a link from the same small title.