Author: Adam
All ChangeTower posts in this collection.
Five Bold Predictions for Google SGE and GEO/SEO
While all of the attention is currently on Google’s antitrust case loss and the major implications it might have in the future for search and digital advertising,…
Creating query-optimized content for Google AI overviews – Tips
After the blockbuster announcement of Chat-GPT in fall of 2022, the SEO and copywriting worlds were thrown into chaos. With AI able to generate blocks of…
GEO vs SEO – What to Know in 2024
GEO vs SEO – What to Know Since the landmark rollout of Chat GPT by Open AI in fall of 2022, SEO professionals have been doing…
Building a Tech Stack of Competitive Intelligence Tools – 2024 Guide
Competitive intelligence tools have become an essential part of doing business in a globalized economy. In many industries, tracking the competition requires extensive resources that many…
SEO monitoring trends to watch in 2024
SEO Monitoring Trends in 2024 2023 was a landmark year in SEO, and not for entirely positive reasons. After the emergence of OpenAI and ChatGPT and…
SEO 101: Keyword Research and Strategy
While SEO (search engine optimization) includes a variety of different elements to deliver measurable results, one of the foundational pieces of a good SEO strategy is…
SEO 101: How to Run a Site Audit
SEO, or search engine optimization, has fundamentally transformed the way that companies manage and maintain their digital presence in the modern globalized economy. With the power…
Want More Insights?
Subscribe to the ChangeTower newsletter for monitoring strategies and product updates.